Sure, there are many ways to explain it.  There are lots of additional technical details to cover, too.  But 30-seconds isn’t very long.  Here’s what I came up with.  What do you think?  The intended audience is someone who has heard of Linux, but is not necessarily technical… maybe even senior IT management?  Leave me some comments and give me your suggestions.

High quality, Enterprise-ready reliability and high availability doesn’t have to cost a fortune… SUSE Linux Enterprise Server from Novell delivers an outstanding value no matter what your workload, and includes features such as high-availability clustering and virtualization so that you can design a business continuity strategy with maximum flexibility and openness.

SUSE Linux Enterprise Server 10 includes the High Availability Storage Infrastructure (HASI) which provides high availability service and application clustering and the supporting components to make it all work. SUSE Linux Enterprise Server 10 also includes Xen virtualization. Similar to VMware, Xen is an open source virtualization technology which allows you to host Linux, Windows, or even NetWare virtual machines. You can even combine the High Availability Storage Infrastructure and Xen technologies together to create a flexible and highly available virtual machine infrastructure allowing you to move avirtual machine from one physical machine to another without impact to the end user – something similar to VMware’s Live Motion.

The best part is that unlike the high cost of proprietary solutions, these enterprise-class solutions leverage open source technologies, plus integration and support from Novell to ensure organizations large and small can afford these business continuity technologies.